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Perhaps the most profound change is the invisibility of the editor. Previously, human gatekeepers curated entertainment content and popular media. Now, the algorithm does it.
On YouTube, the "Up Next" sidebar dictates what goes viral. On TikTok, the "For You Page" (FYP) is a black box of machine learning that serves content based on micro-behaviors (how long you paused on a video of a cat, whether you rewatched a cooking hack).
This algorithmic curation leads to the "filter bubble." We are fed more of what we like, which creates a personalized reality. For entertainment, this is wonderful—you always find your niche. For society, it is dangerous—we lose shared experiences. The last true "monoculture" event was likely the Game of Thrones finale in 2019 or the Super Bowl Halftime Show with Rihanna. We now exist in millions of parallel media universes. www.xxxmmsub.com
Here is the radical prediction for 2025-2026: Audiences are about to revolt with their remote controls.
Why? Because we’ve developed "CGI Fatigue." Our brains no longer drop dopamine for a sky beam. And we’ve developed "Murder Fatigue." There are only so many podcasts about white women in the woods before you need a palette cleanser.
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We saw the glimmer of this with Anyone But You (2023) making $200 million on a $25 million budget. We saw it with The Woman of the Hour (2023). The audience is starving for scale.
One of the most beautiful outcomes of the streaming era is the death of geographic borders. Netflix’s Squid Game (Korean) became the platform's most-watched show ever. Lupin (French) dominated the charts. Money Heist (Spanish) turned a band of thieves into global icons.
Today, entertainment content and popular media are no longer Western exports. They are a global conversation. K-Pop (BTS, Blackpink) has become a multi-billion dollar industry with fan armies that sway political polling. Turkish dramas (dizi) are the most-watched imports in Latin America and the Middle East. Anime (Japanese animation) has moved from a niche subculture to mainstream dominance, with Demon Slayer breaking box office records in the US. We saw the glimmer of this with Anyone
This global flow forces creators to think more broadly. Inside jokes about American high school culture don't translate; universal themes of revenge, love, poverty, and honor do. The future of popular media is polyglot.
No discussion of the future of popular media is complete without addressing Artificial Intelligence. Generative AI (Midjourney, Sora, ChatGPT) is poised to disrupt the labor force of entertainment.
However, fear of AI replacing human creativity is overblown—for now. Popular media hinges on emotional truth, shared trauma, and the unpredictable spark of human stupidity. An AI can write a perfect three-act structure, but it cannot replicate the specific lived experience of a millennial burnout or the catharsis of a breakup anthem. The future likely holds hybrid models: AI handles the grunt work, humans handle the soul.