"New Roots" — exploring how young creatives are building sustainable cultural ecosystems: profiles of a garden-to-table chef collective, an eco-friendly streetwear label, a DIY venue, plus a photo essay on urban foraging.
The name "Loslyf" itself is a clue to its philosophy. Derived from colloquial roots suggesting "loose life" or "unbound existence," the magazine was founded on a simple principle: life is not perfect, and neither should its documentation be. loslyf magazine
Founded in late 2022 by a coalition of independent photographers, mental health advocates, and former fashion editors disillusioned with the industry's toxicity, Loslyf Magazine began as a Substack newsletter. Within months, it evolved into a full-fledged digital quarterly. The founders noticed a gap in the market: while "body positivity" had become a trend, most magazines still relied on heavy filters, sponsored fluff pieces, and articles that made readers feel worse about their own messy apartments and complicated lives. "New Roots" — exploring how young creatives are
Loslyf Magazine flipped the script. Its tagline? “Celebrating the beautiful mess.” Founded in late 2022 by a coalition of
Minimalism often gets a bad rap for being cold, but LosLyf redefines it as "Warm Brutalism." They feature architects and interior designers working with raw materials—lime wash plaster, raw oak, oxidized metals. Interviews often focus on the silence of a room. One of their most viral articles, "The Death of the Open Floor Plan," argued that true luxury in a post-pandemic world is having a door that closes.
| Method | Details | |--------|---------| | Official website | Search "Loslyf Magazine" (domain often under Media24’s network). | | Digital subscription | Monthly or annual fee for full article access and e‑magazines. | | Newsstands (South Africa) | Select CNA, Exclusive Books, or supermarket magazine racks (diminishing availability). | | Library access | Some South African public and university libraries (e.g., gender studies collections) keep print archives. |
While other magazines pay lip service to eco-fashion, LosLyf investigates the supply chain. Their popular series, "The Cost of Quiet," looks at "stealth wealth" brands (like The Row, Loro Piana, and Zegna) not just as status symbols, but as investments in longevity. They argue that the most luxurious item you can own is one that lasts a lifetime. Their features avoid seasonal trend reports, instead focusing on capsule wardrobes and regenerative materials.