Iddaru Mogulu (1997), directed by P. Vasu, is a landmark example of the “double‑role” trope that has long fascinated Telugu popular cinema. This paper examines how the film negotiates themes of identity, gender, and social hierarchy through its twin protagonists, while also reflecting broader industrial trends of the 1990s such as the rise of star‑driven masala formulas and the negotiation of regional versus pan‑Indian aesthetics. Employing a mixed‑method approach—textual analysis, audience reception data, and industry interviews—the study situates Iddaru Mogulu within the lineage of dual‑character narratives, tracing its intertextual links to earlier classics (Gopi Krishna, Muddula Menallam) and its influence on later productions (Sye, Malliswaram). The findings suggest that the film’s success rests on a calibrated balance between melodramatic spectacle and subtle subversion of gender norms, offering a fertile case for understanding the evolving dynamics of Telugu cinema at the turn of the millennium.
A close reading of the film’s narrative structure, mise‑en‑scene, editing rhythms, and sound design was conducted. Scenes were coded according to a dual‑character matrix (e.g., costume, body language, dialogue patterns).
Masala cinema, by definition, blends diverse genres, resulting in hyper‑stylised gender performances (Gokulsing & Dissanayake, 2004). Recent feminist readings argue that, despite superficial patriarchy, some films embed subversive moments that challenge hegemonic norms (Chakravarty, 2015).
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The “double‑role” narrative—where a single actor portrays two distinct characters—has been a persistent device in Indian cinema, often employed to explore questions of identity, fate, and social order (Dwyer & Patel, 2002). In the Telugu film industry (Tollywood), this trope gained particular prominence during the 1980s and 1990s, coinciding with the emergence of star‑centric production houses and an increasingly formulaic masala genre. Iddaru Mogulu (1997) epitomises this moment: featuring Chiranjeevi in a dual role (as twin brothers separated at birth), the film blends action, romance, and comedy while foregrounding the tension between traditional values and modern aspirations.
This paper asks the following research questions:
The study proceeds by reviewing relevant scholarship (Section 2), outlining the methodological framework (Section 3), presenting a detailed textual analysis (Section 4), discussing the broader industrial implications (Section 5), and concluding with suggestions for future research (Section 6).
Narratives of Duality in Telugu Commercial Cinema: A Critical Study of Iddaru Mogulu (1997)