Abstract
This paper explores the proliferation of full-length episodes ("capítulos completos") of the Japanese anime Doraemon on the social networking site Facebook. Once dominated by text and static images, Facebook has evolved into a significant, albeit legally ambiguous, video hosting platform. This study analyzes the motivations behind the uploaders, the technological and legal mechanisms employed by rights holders to combat piracy, the user consumption habits within the Latin American and Spanish markets, and the broader implications for the anime industry. The research suggests that the presence of Doraemon on Facebook represents a complex interplay between inaccessible official distribution, nostalgic fan engagement, and the platform’s algorithmic incentivization of long-form video content.
Episode Guide by Season
Create a Facebook Guide (a collection of posts) grouping episodes by season or story arc (e.g., “Nobita’s Adventures”, “Gadgets Explained”).
Poll for Next Episode
At the end of each week, run a poll:
“¿Qué capítulo quieres ver el lunes?” with 3 options.
Live Watch Party
Once a week, do a Live React to a classic episode, with viewers commenting in real time.
Esta es la parte más delicada. Doraemon es una propiedad intelectual protegida por la compañía Shin-Ei Animation y licenciada en occidente por empresas como Luk International (para Latinoamérica) o Selecta Visión (España). Subir capítulos completos a Facebook viola las leyes de derechos de autor.
A diferencia de plataformas como YouTube, donde los algoritmos de derechos de autor derriban rápidamente los episodios completos, Facebook ha mostrado históricamente un enfoque más laxo en la detección automática de contenido protegido. Esto ha permitido que surjan verdaderas comunidades dedicadas a subir Doraemon capitulos completos en Facebook.
Rather than single episodes, many pages upload "Maratones" (Marathons) – 2-hour compilations of 5-6 episodes. This maximizes "dwell time" on the platform, a key metric for Facebook's algorithm.