A critical, though less visible, part of their work is acquiring rights to "lost" films from the 1970s-1990s (e.g., Pinjara, Samna). By cleaning and re-broadcasting these prints, 9x Movies prevents cultural erasure and introduces younger viewers to the golden age of Marathi parallel cinema.
For decades, Marathi cinema faced the "Hindi GEC" (General Entertainment Channel) dominance. Mainstream channels rarely allocated prime-time slots to Marathi films, favoring dubbed Hollywood or Hindi blockbusters. 9x Movies emerged as a specialized solution. Launched under the 9x Media umbrella (known for its hyper-local approach), the channel’s primary work is threefold: 9x movies marathi work
No paper is helpful without identifying limitations. The work of 9x Movies faces several hurdles: A critical, though less visible, part of their